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6th National Media Conclave INTRODUCTION 6th National Media Conclave Media, as a powerful social system, plays an important role in creating a person’s sense of reality. It proved to be influential on the belief that in its wider cultural sense, the media largely reinforced those values and norms which had already achieved a wide consensual foundation. The complimentary and independent media are the most substantial requirements for the utility of democracy. The mass media are less effective in this process if they use a hostile perception and more powerful when “persuasive press inferences”. The persuasive press inference depicts that individuals frequently presume public opinion from perceptions of the content of media coverage, and assumptions regarding the content that have considerable influence on people. Culture is learned, not inherited and transmitted from generation to generation. It “is an integrating mechanism”, the social or normative glue that holds together a potentially diverse group of organizational members. The source of new cultural elements in a society may also be another society. The cultural elements of one culture borrowed and incorporated in recipient culture are called diffusion. The processes of diffusion and acculturation bring some kind of cultural changes or shift in the culture. Sometimes diffusion is due to intermediate contact that occurs through the third party. Mass media has a political and a persuasive power over us. Radio, TV, the press etc. can manipulate whole societies. Political propaganda, advertising and the so-called ‘mind-bending’ power of the media are long-standing causes of debate and concern. Media has a great effect on our social behaviour which is a part of our culture. When communicating messages among different cultures, media on the other side also faces severe challenges. According to Jenkins (2006), there is definite paradigm shift as how the content of media is being produced and circulated. Scholars theorizing the current trend to participatory culture emphasized user’s strong preference to share knowledge and culture in communities. Media has given new meaning to cultural sharing and communication. Louis Writh and Talcott Parsons have “emphasized the importance of mass media as instruments of social control.” Media is basically a powerful presence in people’s lives. Media plays a cardinal role in disseminating our daily life cultural practices. It is said to reflect our culture norms and values and it has widened our choices and increased cultural expression with flow of information at planetary level. Cultural values also shape mass media messages when producers of media content have vested interests in particular social goals. People can produce and symbolise cultural identities through the media. In this regard, the Organising Committee of 6th National Media Conclave-2022 invites you to participate in the Eastern India’s biggest literary and academic extravaganza as a delegate and present a paper on any sub-theme mentioned below. Selected research papers will be published in a peer-reviewed journal. VIEW MORE

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5th National Media Conclave INTRODUCTION 5th National Media Conclave The COVID-19 pandemic has created unforeseen challenges in India’s educational landscape. Schools and colleges have switched to remote learning and started online classes and exams. The pattern of education has changed overnight, and digital learning has emerged as the primary alternative. This sudden switch and overdependence on technology has come with its fair share of constraints. Amidst this transition, the Ministry of Education has launched the National Education Policy (NEP)-2020. The policy proposes several measures for promoting digital learning, skill development and enhancing infrastructure requirements. However, given the socio-economic and regional diversity of India, there exist multiple roadblocks to accessibility and the ability of widespread adoption of online teaching and learning In the backdrop of NEP-2020, the Organising Committee of National Media Conclave (NMC) has decided to deliberate on issues relating to media and digital literacy with focus on media education and skill development. The three-day 5th NMC-2021 aims to outline how skills and competencies for digital literacy and media literacy intersect and provide us with essential skills for playing, learning and working as citizens of the digital world. With the advent of digital technologies, awareness of media is acquiring crucial importance. Media literacy, information literacy and digital literacy are the three most prevailing concepts that focus on a critical approach towards media messages. The conclave will provide an overview of the nature of these literacies and various contexts of their functioning. It will attempt to draw the blurring line between media consumers and producers. Hence, we would like to invite you to join the mega event to be held from November 21 to 23. The broad theme of the summit is “NEP 2020: Media and Digital Technology”. DATE: November 21-23, 2021 THEME: NEP 2020: Media and Digital Technology Education is on the concurrent list of the Constitution. All states, therefore, have an equal say on the subject. A cooperative and collaborative spirit will thus be critical to realise the goals. The Centre has a task well cut for building consensus on NEP-2020 to ensure its effective implementation. Notwithstanding the challenges, the Centre’s policy push, states’ support, corporate commitments and value addition by other stakeholders can surely usher in a major transformation in the sector. The domain of education in the country has lit up. And this augers well not only for the sector, but also for the 21st century aspirational India. We, as a nation, can pay true tribute to the memory of Gandhiji, Maulana Azad and other eminent leaders only if we recognise the importance of education in nation-building and evolve policies and programmes to achieve that objective. Former Minister of Education Maulana Azad once said, “I don’t mind if young minds of our country going abroad for higher education but I want that educational institutions of our country should be of that standard so that foreign students should also get education here as was the case during the time of Takshshila and Nalanda”. In this regard, we invite you to participate as a delegate and also present a paper on any sub-theme. Please note that all full papers received within November 10, 2021, subject to approval by the editorial board, shall be published in the form of e-journal as part of the conference proceedings. The fifth edition of NMC being organised by the Institute of Media Studies (IMS) under Utkal University endeavours to bring faculties, research scholars and practicing media executives, developmental programme managers, policy makers and people’s representatives together to share their ideas, research findings and discuss the implications of NEP-2020 in media education and promotion of digital technology. We look forward to meeting you at the conference. VIEW MORE

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4th National Media Conclave INTRODUCTION 4th National Media Conclave The COVID-19 pandemic has forced the world to introspect about the economic, social, geo-political and even environmental consequences of the outbreak. The vulnerability of humankind to the microbe is now apparent. Given the fact that the norms for social distancing are possibly going to stay a lot longer, the need for adopting technology-driven solutions, including virtual and augmented reality, is likely to be an integral part of this ‘new normal’. Physical meetings went digital. Face-to-face discussions became screen-to-screen. The focus of conversations changed. Keeping this in view, the Organising Committee has decided to hold the fourth edition of the National Media Conclave-2020 virtually in order to keep the tradition intact. Hence, we would like to invite you to join the mega event digitally to be held from November 21 to 22. The broad theme of the conclave is “Communication for Social Change’. The growing emphasis on participatory, ‘horizontal’ communication – such as stakeholder dialogue and consultation and bottom-up community media – has created spaces in which people can define development and give meaning to and claim their citizenship. Such spaces allow people not only to be heard but also to reshape boundaries and social and cultural norms that underpin knowledge and power relations. This in turn could contribute to empowerment and social change. Thus, while mass communication and behavioral change communication are considered useful in themselves and for promoting pre-determined reforms, participatory communication may have greater potential to contribute to locally-owned reforms and sustainable change at various levels of society. In this regard, we invite you to participate as a delegate and also present a paper on any sub-theme. Please note that all full papers received within November 15, 2020, subject to approval by the editorial board, shall be published in the form of e-book as a part of the conference proceedings. The two-day conclave being organised by the IMS along with Utkal University endeavors to bring faculties, research scholars and practicing media executives, developmental programme managers, policy makers and people’s representatives together on a virtual platform to share their ideas and research findings and discuss the implications of communication for social change and transformation. VIEW MORE

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